As CTV viewership surges, YouTube is people’s Main Stream

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie,...

Did The Super Bowl make Reddit a household name?

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit's 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don't blink: https://youtu.be/_wkvH0qBMP8   Reddit didn't actually purchase a...

Planners are Winners

NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you're at a distinct disadvantage. A well-strategized plan defines your target...

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...

Bob Abbate Marketing as your Marketing Partner

Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...

Understanding and Shaping Consumer Behavior in the Next Normal

  Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...

Big Brands Spending Big Bucks on TV

Ever wonder what the "big guys" are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What's Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here's the spending of the Top 5. It's mind...

‘Success Addicts’ Choose Being Special Over Being Happy

Certain songs have always struck me as being part of the soundtrack of my life. Years ago, around the time I was getting Bob Abbate Marketing off the ground, I decided that my personal soundtrack should have fewer songs like Huey Lewis and The News’ “Workin’ For A...

Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era

  I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...

Marketing Your Business During a Global Crisis

As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
Differentiate or Die

Differentiate or Die

This brilliant cartoon just about sums up how I feel about positioning of brands. You can be an also-ran, or you can be unique. Are you ready to shake things up, or are you satisfied with the status quo?

A Love Note

A Love Note

I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client's retail location. Our media partners are good hardworking folks, but occasionally we find that a...

Why Big Brands Choose Small Agencies.

Why Big Brands Choose Small Agencies.

At BAM, we like to think of our agency as a "lean, mean marketing machine." Because we're relatively small, we're always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in AdAge the other day, It made...

Happy Trails Don Imus

Happy Trails Don Imus

Tomorrow, March 29th, the sun will set on the career of Don Imus. I've been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech in...