Bob Abbate Marketing as your Marketing Partner
Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...
2 Minutes to Better Advertising, Episode 6: “Social Media”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing SOCIAL MEDIA. Social media marketing is a powerful way for businesses of all sizes to reach customers. There are many benefits! Here at BAM, we work with...
Understanding and Shaping Consumer Behavior in the Next Normal
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
10 Tips for Creating Effective Google Ads on a Small Budget
This article from our friends at Hootsuite will prove helpful to anyone who is struggling to manage a Google Ads campaign on a small budget. When you’re a small business owner, there’s a lot of different types of media you can include on your media plan to promote...
2 Minutes to Better Advertising, Episode 5: “Media”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing MEDIA. When it’s time to develop a media strategy for your brand, you need to analyze all the media choices, then choose the best digital and legacy media to...
Consumer Spending Climbs Back – But Very Unevenly
Consumer spending has bounced back, but still not to year-ago levels and with wide variances by state and sector, according to new data from Commerce Signals, which tracks and analyzes credit and debit-card spending. For the four weeks ending July 25, overall card...
2 Minutes to Better Advertising, Episode 4: “Community Partnerships”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing COMMUNITY PARTNERSHIPS. These days, more and more businesses are investing in corporate social responsibility programs and giving back to their local community....
Big Brands Spending Big Bucks on TV
Ever wonder what the "big guys" are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What's Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here's the spending of the Top 5. It's mind...
‘Success Addicts’ Choose Being Special Over Being Happy
Certain songs have always struck me as being part of the soundtrack of my life. Years ago, around the time I was getting Bob Abbate Marketing off the ground, I decided that my personal soundtrack should have fewer songs like Huey Lewis and The News’ “Workin’ For A...
2 Minutes to Better Advertising, Episode 3: “Branding”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we're discussing BRANDING, or as we say at BAM, how to boldly build better brands. Branding is so much more than just a logo. A good brand strategy will help you stand out...
2 Minutes to Better Advertising, Episode 2: “OTT Streaming TV Advertising”
Welcome to this week’s video episode of 2 Minutes To Better Advertising! This week we’re talking about OTT advertising. OTT, (or “over the top”) is a highly targeted and efficient variant of streaming TV advertising, usually accessed on devices like Apple TV, Roku,...
This New Apple Ad is an Ode to our Working-From-Home Hell.
There's no hiding it. Everyone here at BAM is an Apple fangirl or fanboy. We work on our Macs while messaging on our iPhone and Zooming on our iPads. So when Apple drops a cool new commercial, we take notice! “The Whole Working From Home Thing” uses humor to track the...
2 Minutes to Better Advertising, Episode 1: “All About Audio”
https://www.youtube.com/watch?v=dKbx0nFoia8&t=6s Welcome to the premier video episode of 2 Minutes To Better Advertising! Every week we’ll bring you a few quick and useful nuggets of information on how you can do a smarter job advertising your brand or...
How the Future of TV and Streaming Has Been Reshaped So Far by 2020
This year was set to be a tipping point for the TV and streaming industry even before the coronavirus crisis. The streaming wars would heat up even more with the entries of NBCUniversal and WarnerMedia. More people would cut the cord. More advertisers would move money...
Bob Abbate Marketing Partners with Make-A-Wish Connecticut
The Bob Abbate Marketing Team is honored to partner with Make-A-Wish Connecticut in support of their 2020 Summer of Hope Campaign. Make-A-Wish creates nearly 250 life-changing wishes each year for children in Connecticut with critical illnesses. Research shows that...
Webinar: Marketing Your Way Back
Buyers are coming back, is your business ready to reach them? Are you doing all you can to invite them to shop at your store, dine at your restaurant, purchase a car from your dealership or use your services? We've assembled a panel of advertising industry experts to...
Differentiate or Die
This brilliant cartoon just about sums up how I feel about positioning of brands. You can be an also-ran, or you can be unique. Are you ready to shake things up, or are you satisfied with the status quo?
Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era
I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...
Marketing Your Business During a Global Crisis
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
Where You Work Doesn’t Matter. Who You Work With Does.
I’ve always felt I do my best creative and strategic work when I’m in my office. So, after a week of working in solitary confinement at home, I decided to pull on some protective gloves and go to BAM. I got some work done, but I realized that the great creative and...
Top 10 YouTube Ads You Watched this Year
The end of December is officially here–and it’s time to take a look back at the top YouTube ads of the year. In our final post of the year, we’re rounding up the ads that got the most views, shares and all-around love from audiences around the globe. This year’s list...
Streamers Are Reportedly Spending the Majority of Their Video Time with OTT
The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscribe to pay-TV. Indeed, the share of adult TV content viewers who stream...
A Love Note
I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client's retail location. Our media partners are good hardworking folks, but occasionally we find that a...
Why Listeners Keep Tuning In To AM/FM Radio
According to Google Analytics, one of our most popular blog posts ever was a piece we posted back in 2016 titled "17 Reasons Why People Listen to AM/FM Radio." Today, we're updating that popular post with all-new info from Jacobs Media and Marketing Charts. Some would...
Connecticut Radio Deal: Cumulus Media Deals WEBE/WICC (Bridgeport) to Connoisseur Media in Multi-Market Swap
Can't say we know all the details yet. Earlier today we received this news from RADIOINK, followed by a press release from Connoisseur Media informing us that Connoisseur will acquire WEBE (licensed to Westport CT) and WICC-AM (licensed to Bridgeport CT). In the...