Case Study: BPS Lawyers Rebranded by Bob Abbate Marketing

                           Overview Brown Paindiris & Scott (BPS Lawyers), a distinguished law firm with a rich history of providing exceptional legal services, recognized the need for a brand refresh to help them stay relevant in a changing legal landscape. BPS...

Get Your Business in Shape for 2025—One Workout at a Time!

Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...

Unlocking the Power of Multi-Channel Marketing: Why Facebook and Instagram Alone Aren’t Enough

In today’s digital-first world, businesses often gravitate towards social media platforms like Facebook and Instagram for their marketing efforts. And why not? With billions of active users, these platforms promise to deliver your brand to a wide audience. However,...

Small Business Marketers Love YouTube for Brand Visibility — And They’re Pumping Up Their Budgets.

Marketers' Primary Goal When Using YouTube Shorts. If you’re a marketer and you’re not including YouTube in your strategy, what are you doing? This video powerhouse isn’t just the reigning champ of social media in the U.S.; it’s practically the holy grail for...

Top 10 Small Business Marketing Mistakes (And How to Avoid Them!)

Marketing your small business can feel like juggling flaming swords while riding a unicycle—tricky, but totally doable! Avoid these common marketing missteps, and you'll save time, money, and energy while building your brand. 1. Skipping Market Research Mistake:...

Why Should Your Business Hire an Advertising Agency?

As a small or medium-sized business owner, your days are packed with countless tasks: managing operations, satisfying customers, and, of course, ensuring your business is growing. It’s no surprise that marketing and advertising often get left to the side. But here’s...

Streaming’s Share of TV Usage Jumps to Record 40.3% in June 2024

  Streaming’s share of television usage soared to a record in June, with most of the largest services showing gains, according to Nielsen.During a month when overall TV usage increased 2.1% from May (and 1.3% from a year ago) streaming had a 40.3% share, up...
Get Your Business in Shape for 2025—One Workout at a Time!

Get Your Business in Shape for 2025—One Workout at a Time!

Small Business Advertising Strategies for 2025 As we head into 2025, your small business needs an advertising strategy that’s strong, flexible, and ready to conquer new challenges. Just like a great fitness regimen, the key to success lies in discipline, variety, and...