I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack...
At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle...
I’m sitting here reviewing a report for a recent SEM campaign we ran for a client. I’m seeing click-through rate (CTR) numbers as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable...
Ever wonder why so many people are buying devices like the AppleTV and Roku, and are big users of Hulu and Netflix? Could it be because they’re tired of being overcharged for cable TV service? Cable operators and broadcasters...
Is it me, or are there more and more people cutting the cord? Cord cutters are people who are abandoning traditional cable TV services. And who can blame them? My AT&T Uverse service bundle is around $200 a month. I get home phone (who needs it), high speed...
I’m always “taking the temperature” of our clients and media partners. “How’s business” I ask, and I ask on a regular basis. The people I ask are very honest and forthcoming. Lately, about 60 percent of the people who answer are...
