Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV. Is TV advertising a part of...
Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing SOCIAL MEDIA. Social media marketing is a powerful way for businesses of all sizes to reach customers. There are many benefits! Here at BAM, we work with...
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing MEDIA. When it’s time to develop a media strategy for your brand, you need to analyze all the media choices, then choose the best digital and legacy media to...
Ever wonder what the “big guys” are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What’s Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here’s the spending of...
