Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing BRANDING, or as we say at BAM, how to boldly build better brands. Branding is so much more than just a logo. A good brand strategy will help you...
Welcome to the premier video episode of 2 Minutes To Better Advertising! Every week we’ll bring you a few quick and useful nuggets of information on how you can do a smarter job advertising your brand or business. Today’s episode is all about audio. Audio is...
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client’s retail location. Our media partners are good hardworking folks, but occasionally we find...
A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for them, think again! Online video...
At BAM, we like to think of our agency as a “lean, mean marketing machine.” Because we’re relatively small, we’re always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in...
