This year it’s Pantone 18-3838, also known as Ultra Violet. Heres why it matters: Colors can be synonymous for the brands they represent, like Tiffany Blue, or Coca-Cola Red. This is important because having a color palette a company can identify with helps...
Whereas, today, the 15th of November A.D. 2017, we’ve got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in...
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar...
Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year. Comcast inked a deal with 21st...
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S....
