(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.) Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the...
Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate...
It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6%...
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
Recently, I was comparing the results of email offers written with a “my” voice vs. others written with a “you” voice. I noticed a trend that indicated a better response from the “my” campaigns. This morning I came across this...
In a recent Facebook post, Bob said, and I quote, “I love this business!” Here’s the back story behind that post. We had just wrapped up an excellent client meeting. The client was all smiles. By following our marketing plan, his company has...
