Stevens of Milford

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Stevens of Milford is a business built on trust, infused with tradition, and committed to giving customer service that is second to none. However, they needed a way to make themselves stand out from the competition.

That’s where Bob Abbate Marketing came in.

Car shoppers didn’t need to be reminded that Stevens of Milford was an option, they needed to be informed as to why it was the best choice. Bob Abbate Marketing developed strong branding that revolves around the slogan “Built on Trust.”

Stevens of Milford was repositioned as the dealership “Built on Trust.” BAM also focused the advertising on Stevens of Milford’s easy to reach location just off Exit 35 of I-95 in Milford, Connecticut.

Result: Stevens Ford of Milford and Stevens Lincoln of Milford’s advertising message is on target and efficient. Bob Abbate Marketing has succeeded in elevating the look and feel of their advertising, reaching more potential car buyers, and increasing sales.

Media: Outdoor, TV, Radio, Print



Posted on

May 22, 2017