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Planet Fitness

Planet Fitness

The Connecticut owners of a group of Planet Fitness gyms wanted to build a stronger chain, and solidify their dominance of the market. They started with 9 clubs in various locations throughout the state. Bob Abbate Marketing was challenged to develop and coordinate an...
Medical Weight Loss

Medical Weight Loss

Medical Weight Loss Centers had caring and knowledgeable staff ready to help people reach their weight loss goals in a safe way, but they needed to differentiate themselves from other weight loss programs. Bob Abbate Marketing was given the task of creating a clear...