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Why Should We Hire An Advertising Agency?

Why Should We Hire An Advertising Agency?

This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
How Facebook Marketing Influences THIS Consumer.

How Facebook Marketing Influences THIS Consumer.

I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post,  I stopped and...
US Adults’ Daily Major Media Consumption Estimates, 2011-2015

US Adults’ Daily Major Media Consumption Estimates, 2011-2015

It’s a trend, but not a surprise. Newspaper readership will see its largest decline in daily usage by the end of this year. What is a surprise is that to those that do read the paper, the ads continue to have a sizable influence on consumers’ purchases. What is also...

Celebrating Radio – Why We Love It

World Radio Day….who knew? Well, apparently this day, which just happened last week, has been celebrated since 2012! It took a few years, but it may just be catching on, at least by us. In light of radio being an important part of our clients’ marketing strategies and...
RADIO: The Reports Of My Death Are Greatly Exaggerated.

RADIO: The Reports Of My Death Are Greatly Exaggerated.

Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...