Attention marketers: it’s time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average...
Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24%...
Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!...
I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack...
