Our friends at Nielsen today released a new report on radio listening habits and usage titled “THE 2015 STATE OF THE MEDIA: AUDIO TODAY REPORT. HOW AMERICA LISTENS”. Subtitiled “Always On, Always Local”, it reports that more than 91% of...
If you’ve been wondering why commercials in the Super Bowl command a $4.5 million rate, here’s your answer. A record high audience tuned in yesterday to watch The New England Patriots defeat the Seattle Seahawks. We’re estimating that about 110...
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
For me, silence is deafening. I simply cannot work or concentrate if I don’t have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM...
Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as “The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station,” featuring artists such as LED ZEPPELIN, PINK FLOYD,...
Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...
