I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post, I stopped and...
I recently ran across the results of a very interesting survey. It is interesting to me because much of the results compare with what we’re seeing here at Bob Abbate Marketing. Social media ads are rocking results for our clients. Our social media ads have been...
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S....
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
