Fox Sports 1 premiered to approximately 90 million subscriber homes when it launched this past Saturday. Their broadcast of UFC Fight Night: Shogun vs. Sonnen drew an average of 1.7 million viewers in primetime (8-11 p.m. ET), according to Nielsen Media Research Fast...
11.8 million quack-heads tuned in to watch the season 4 premier of Duck Dynasty last night. This quacks me up! OK, no more quack comments, I promise. But this really blows me away. Last night’s showing of this hugely popular series gave A&E its biggest...
We recently made a media recommendation to one of clients for an initial run of commercials on Pandora. Pandora was projecting lots of impressions for us, all concentrated exclusively in the client’s marketing area, and at a reasonable CPM. The idea of seeing...
It happens all the time. Really. Whenever I’m out and about at a social event, dinner, fundraiser, etc. When the conversation turns to “So Bob, what do you do? “Oh, I’m in the advertising business. I run an ad agency.” Inevitably…...
I’ve never seen a business fail due to “reaching the wrong people.” So why does every business owner instinctively believe that “reaching the right people” is the key to successful advertising? Who, exactly, do you not want to know about...
According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will...
