Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year. Comcast inked a deal with 21st...
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
We are Bamily. Jeanne, Julie, Christina, Ann and me. You’re like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners… Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV,...
Like every business in today’s digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot,...
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It’s said to be the most by any network for any media event in U.S....
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.) Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the...
Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with...
