What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
What a great event at Aitoro Appliance this morning! BAM was proud to bring together our client Aitoro Appliance and Make-A-Wish Connecticut. Aitoro donated a portion of every sale to the Make-A-Wish Summer of Hope Campaign to help grant life-changing wishes for...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! Video is an important part of any content strategy. If you haven’t already started using video as a marketing tool, NOW is the time to start. In our last episode of Season One, we’ll give...
September 11, 1997. September 11, 2001. September 11, 1997. I woke up, dressed for work. Walked into a bedroom much like the one pictured above. Sat down at the desk, and started my first day of work at Bob Abbate Marketing. It was day one of what has now become...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing TV Advertising. According to one recent study, the average American spends more than four and a half hours a day in front of the TV. Is TV advertising a part of...
Pivot…. I never thought I’d use that word so many times in a short period of time. When Covid-19 descended on us, pivot is what we had to do and had to do quickly. Back in March, at Covid’s outset, BAM worked with our clients to craft appropriate advertising that...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing SOCIAL MEDIA. Social media marketing is a powerful way for businesses of all sizes to reach customers. There are many benefits! Here at BAM, we work with...
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
