Why Listeners Keep Tuning In To AM/FM Radio

Why Listeners Keep Tuning In To AM/FM Radio

According to Google Analytics, one of our most popular blog posts ever was a piece we posted back in 2016 titled “17 Reasons Why People Listen to AM/FM Radio.” Today, we’re updating that popular post with all-new info from Jacobs Media and Marketing...
Nielsen’s Top Radio Formats of 2018

Nielsen’s Top Radio Formats of 2018

If you invest in radio advertising, this is for you. Here’s an update on what formats posted growth in 2018, and what formats experienced audience erosion. Of course this is national data, and results vary by market. With another year nearly in the books,...
Required Reading: KPCB Internet Trends Report

Required Reading: KPCB Internet Trends Report

It’s 197 pages of research, and it’s a must-read for anyone in business today. Heck, I think it’s interesting reading for anyone that uses the Internet for anything! The KPCB 2015 Internet Trends Report is full of drama and surprises. In 1995, 0.6%...

Value At The Core Of Advertising

Value At The Core Of Advertising I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten...