Glass Half Full Analysis of Consumer Sentiment in the Coronavirus Era
I’ve been carefully reading about and digesting the recent economic news, paying particular attention to how the coronavirus is impacting consumer behavior. Last week the New York Times reported on retail sales for the month of March.They reported that ”total...
Marketing Your Business During a Global Crisis
As we’re all aware, the COVID-19 pandemic has caused a crisis of global proportions, disrupting large corporations and small businesses, closing schools and requiring people to practice social distancing and virtual communication. During these uncertain times, one of...
Where You Work Doesn’t Matter. Who You Work With Does.
I’ve always felt I do my best creative and strategic work when I’m in my office. So, after a week of working in solitary confinement at home, I decided to pull on some protective gloves and go to BAM. I got some work done, but I realized that the great creative and...
Top 10 YouTube Ads You Watched this Year
The end of December is officially here–and it’s time to take a look back at the top YouTube ads of the year. In our final post of the year, we’re rounding up the ads that got the most views, shares and all-around love from audiences around the globe. This year’s list...
Streamers Are Reportedly Spending the Majority of Their Video Time with OTT
The number of US households that stream OTT has continued to rise over the past few years, with the percentage of adults that subscribe to a streaming video service now exceeding those who subscribe to pay-TV. Indeed, the share of adult TV content viewers who stream...
A Love Note
I recently received this handwritten note from one of our media partners. We collaborated with Jess on the planning and media buy for an event to take place at a client's retail location. Our media partners are good hardworking folks, but occasionally we find that a...
Why Listeners Keep Tuning In To AM/FM Radio
According to Google Analytics, one of our most popular blog posts ever was a piece we posted back in 2016 titled "17 Reasons Why People Listen to AM/FM Radio." Today, we're updating that popular post with all-new info from Jacobs Media and Marketing Charts. Some would...
Connecticut Radio Deal: Cumulus Media Deals WEBE/WICC (Bridgeport) to Connoisseur Media in Multi-Market Swap
Can't say we know all the details yet. Earlier today we received this news from RADIOINK, followed by a press release from Connoisseur Media informing us that Connoisseur will acquire WEBE (licensed to Westport CT) and WICC-AM (licensed to Bridgeport CT). In the...
Nielsen’s Top Radio Formats of 2018
What popular formats are best for radio advertising?
Connecting With Consumers With Advertising on Connected TVs.
THE OTT EXPERIENCE: UNDERSTANDING CONNECTED LIVING ROOM AUDIENCES. (Nielsen.com Insights, November 29, 2018) The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming...
Free Digital Marketing Seminar: B2B Sales in the Digital Age.
Presented by Google, Bob Abbate Marketing and the Bridgeport Regional Business Council. EVENT: B2B SALES IN THE AGE OF ASSISTANCE DATE: November 14, 2018 11:45 am - 1:00 pm LOCATION: BRBC Conference Room 10 Middle St., 14th Floor Bridgeport, CT As we enter...
Virtual Test Drives
https://youtu.be/tWqY45oam9E A couple of days ago in our blog post, we mentioned that test drives on YouTube are outpacing test drives at dealerships by 2:1. If you think your customers think that visiting the dealership is the only way to see if a car is right for...
Auto Dealers: Watch This Video About Growing Your Business With Help From Google and BAM
Dealer friends... do you know that test drives on YouTube are outpacing test drives at dealerships by 2:1? That's just one of the enlightening and informative things we learned when we livestreamed this automotive event direct from the Googleplex in...
Why Big Brands Choose Small Agencies.
At BAM, we like to think of our agency as a "lean, mean marketing machine." Because we're relatively small, we're always in motion, ready to react to the needs of our clients and competitive market conditions. So when I saw this article in AdAge the other day, It made...
What’s the Difference Between Marketing, Advertising, and Branding?
It's probably one of the questions we hear most. Marketers think they know the answer. So do branding experts. This article from Inc. offers a simple analogy to help explain. To understand the differences between these concepts, simply apply them to you. In my work...
Exclusively for Auto Dealers: BAM and Google Present A Free Lunch and Learn Event.
In today's digital world, the car buying process continues to evolve, affecting buyers' path to purchase and ultimately conversion. Join BAM and Google on August 15th to learn more about how dealers can get ahead by adjusting their online advertising strategies to...
For the First Time, More TV Viewers Turn to an On-Demand Source Than to Live TV for Their TV Entertainment.
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest...
Video: How to Build a Local Search Presence for your Small Business.
On Wednesday, May 2nd, BAM presented a free lunch and learn seminar on how digital advertising and Google digital tools can help small businesses thrive on the Web. Topics included Google My Business, Adwords, Google Analytics and more. If you couldn't join us, here's...
FREE EVENT: Digital Marketing for Local Businesses
Join Google and BAM on May 2nd for a free lunch and learn event... Digital Marketing for Local Businesses Retailers, auto dealers, professional practices, service providers, restaurants... this one's for you! In observance of National Small Business Week (April 29...
Happy Trails Don Imus
Tomorrow, March 29th, the sun will set on the career of Don Imus. I've been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech in...
RESCHEDULED DUE TO IMPENDING SNOW STORM: Google and BAM Present a Free Lunch & Learn Seminar on Online Video Advertising and Digital Marketing
YouTube now reaches more Adults 18-49 every week than any TV network… on mobile alone! Learn how to leverage to power of online video advertising to help your business grow. You're invited to join us for a free lunch & learn event, co-hosted with Google, about how...
Engaging More Customers In Today’s Virtual Retail Landscape
With more and more retail shoppers making buying decisions without ever stepping in to a retail store, It's more important than ever to seek out better ways to court and engage with new customers. Consumers form opinions on brands at each and every touchpoint. The...
Digital Billboards Get Big Messages Out in a Flash!
Digital billboards are here to stay, and they’re a BAM specialty.
5 Awesome Ad Targeting Strategies for Facebook that Get Results
One of the most desirable features of Facebook advertising is the seemingly endless limits of their targeting functions. You can zero in on a type of person and deliver a ton of different ads and offers to them. Millions of different ad targeting combinations are...
Improve Your Small Business Marketing With These 5 Easy Tips
Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and...