What’s the Difference Between Marketing, Advertising, and Branding?
It's probably one of the questions we hear most. Marketers think they know the answer. So do branding experts. This article from Inc. offers a simple analogy to help explain. To understand the differences between these concepts, simply apply them to you. In my work...
Exclusively for Auto Dealers: BAM and Google Present A Free Lunch and Learn Event.
In today's digital world, the car buying process continues to evolve, affecting buyers' path to purchase and ultimately conversion. Join BAM and Google on August 15th to learn more about how dealers can get ahead by adjusting their online advertising strategies to...
For the First Time, More TV Viewers Turn to an On-Demand Source Than to Live TV for Their TV Entertainment.
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior, according to a new report from Hub Entertainment Research. In its latest...
Video: How to Build a Local Search Presence for your Small Business.
On Wednesday, May 2nd, BAM presented a free lunch and learn seminar on how digital advertising and Google digital tools can help small businesses thrive on the Web. Topics included Google My Business, Adwords, Google Analytics and more. If you couldn't join us, here's...
FREE EVENT: Digital Marketing for Local Businesses
Join Google and BAM on May 2nd for a free lunch and learn event... Digital Marketing for Local Businesses Retailers, auto dealers, professional practices, service providers, restaurants... this one's for you! In observance of National Small Business Week (April 29...
Happy Trails Don Imus
Tomorrow, March 29th, the sun will set on the career of Don Imus. I've been a Don Imus fan since the day he first cracked the mic on WNBC in New York in 1971. My buddy Fred and I used to listen to the I-Man on 66-WNBC during our morning commute to New York Tech in...
RESCHEDULED DUE TO IMPENDING SNOW STORM: Google and BAM Present a Free Lunch & Learn Seminar on Online Video Advertising and Digital Marketing
YouTube now reaches more Adults 18-49 every week than any TV network… on mobile alone! Learn how to leverage to power of online video advertising to help your business grow. You're invited to join us for a free lunch & learn event, co-hosted with Google, about how...
Engaging More Customers In Today’s Virtual Retail Landscape
With more and more retail shoppers making buying decisions without ever stepping in to a retail store, It's more important than ever to seek out better ways to court and engage with new customers. Consumers form opinions on brands at each and every touchpoint. The...
Digital Billboards Get Big Messages Out in a Flash!
Digital billboards are here to stay, and they’re a BAM specialty.
5 Awesome Ad Targeting Strategies for Facebook that Get Results
One of the most desirable features of Facebook advertising is the seemingly endless limits of their targeting functions. You can zero in on a type of person and deliver a ton of different ads and offers to them. Millions of different ad targeting combinations are...
Improve Your Small Business Marketing With These 5 Easy Tips
Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and...
Are You Ready For Some Super Bowl Ads?
Welcome sports fans! Like most of us, and especially those of us in the ad biz, I watch the Super Bowl to see the commercials as well as the game. What will Budweiser present this year? Another Clydesdale spot? How many advertisiers will incorporate a social media...
The 2018 Pantone Color of the Year… Why Should You Care?
This year it’s Pantone 18-3838, also known as Ultra Violet. Heres why it matters: Colors can be synonymous for the brands they represent, like Tiffany Blue, or Coca-Cola Red. This is important because having a color palette a company can identify with helps...
3 Must-Follow Ad Strategies to Drive Retail Sales
Early in my career, a powerful and successful New York City retailer said to me “Bob... retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
How Facebook Marketing Influences THIS Consumer.
I recently read a post on Hubspot titled "9 Proven Tactics of a Successful Local Facebook Marketing Strategy." The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post, I stopped and thought about my...
5 Things You Can Do To Your Website TODAY To Increase Sales
1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
It’s Officially Bob Abbate Marketing Day in Bridgeport!
Whereas, today, the 15th of November A.D. 2017, we've got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
Art for a Safer World
For people who think that art is a superfluous luxury, check out these ingenious 3D illustrations, designed to slow down traffic and keep pedestrians and drivers safe. In this story from Artnet News, artists around the world have created arresting images to help...
Local Ad Agencies Finding Social Ads As Effective As Broadcast TV Ads in Driving Sales
Social media ads are considered to be as effective at generating sales as broadcast TV ads, according to a survey of 666 local ad agencies.
ABC’s politically charged Oscars broadcast ratings lowest in nine years
ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year's 34.4 million viewers. Though the broadcast has been slipping in recent...
Retail Sales to Grow by 3.7-4.2% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar...
The Importance of Local Authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. If you're a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
Yankees Back on Comcast for 2017 Season.
Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year. Comcast inked a deal with 21st...
Facebook Grows As Dominant Content Sharing Destination
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
BAM’S 19th Bammiversary.
We are Bamily. Jeanne, Julie, Christina, Ann and me. You're like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners... Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV, cable,...