Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
Inside every good product or service, there’s a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper’s pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with...
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It’s not that we’re no longer using digital ads to move product any...
This ad is guaranteed make even the most raucous Super Bowl party become as silent as a funeral. The 60-second ad, which is based on a real 911 call, is for the NFL’s ‘No More’ campaign. Adweek reports that the NFL donated the airtime and production costs for the ad...
Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel. Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that...
This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM,...
