Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing MEDIA. When it’s time to develop a media strategy for your brand, you need to analyze all the media choices, then choose the best digital and legacy media to...
Ever wonder what the “big guys” are spending on the TV ads you know and love (or hate)? How much money is Geico putting behind that gecko? What’s Liberty Mutual investing in their TV ads that feature LiMu Emu and Doug? Here’s the spending of...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! This week we’re talking about OTT advertising. OTT, (or “over the top”) is a highly targeted and efficient variant of streaming TV advertising, usually accessed on devices like Apple TV, Roku,...
Welcome to the premier video episode of 2 Minutes To Better Advertising! Every week we’ll bring you a few quick and useful nuggets of information on how you can do a smarter job advertising your brand or business. Today’s episode is all about audio. Audio is...
This year was set to be a tipping point for the TV and streaming industry even before the coronavirus crisis. The streaming wars would heat up even more with the entries of NBCUniversal and WarnerMedia. More people would cut the cord. More advertisers would move money...
