I’ve never seen a business fail due to “reaching the wrong people.” So why does every business owner instinctively believe that “reaching the right people” is the key to successful advertising? Who, exactly, do you not want to know about...
Disconnect/Reconnect/Create! I look forward to reading every night as a before-sleep ritual. Sometimes I am not even paying attention to the words; just the action reading the thoughts of another is soothing, and I can go on a journey – listen to someone else’s...
I just came back from a lunch meeting where a colleague asked me if my girlfriend knows about my smartphone addiction yet. So you can understand why I laughed when I checked my email and found this report. According to a new report from Prosper Insights &...
According to eMarketer, among those with a smartphone, TV and computer, 60% are multitasking while watching TV. The implications and opportunities for advertisers are huge. Accorting to the research, the more screens you have, the more likely it is that you will...
March 30th was a sunny Saturday, Thousands of fans arrived for what would turn out to be a day of fun and basketball in downtown Bridgeport. And Bridgeport was ready. The city, the Bridgeport Regional Business Council, and the Downtown Special Services District (a BAM...
