3 Must-Follow Ad Strategies to Drive Retail Sales
Early in my career, a powerful and successful New York City retailer said to me “Bob... retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
How Facebook Marketing Influences THIS Consumer.
I recently read a post on Hubspot titled "9 Proven Tactics of a Successful Local Facebook Marketing Strategy." The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post, I stopped and thought about my...
5 Things You Can Do To Your Website TODAY To Increase Sales
1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
It’s Officially Bob Abbate Marketing Day in Bridgeport!
Whereas, today, the 15th of November A.D. 2017, we've got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
Art for a Safer World
For people who think that art is a superfluous luxury, check out these ingenious 3D illustrations, designed to slow down traffic and keep pedestrians and drivers safe. In this story from Artnet News, artists around the world have created arresting images to help...
Local Ad Agencies Finding Social Ads As Effective As Broadcast TV Ads in Driving Sales
Social media ads are considered to be as effective at generating sales as broadcast TV ads, according to a survey of 666 local ad agencies.
ABC’s politically charged Oscars broadcast ratings lowest in nine years
ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year's 34.4 million viewers. Though the broadcast has been slipping in recent...
Retail Sales to Grow by 3.7-4.2% This Year
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar...
The Importance of Local Authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. If you're a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
Yankees Back on Comcast for 2017 Season.
Comcast subscribers in our area had to scramble to keep track of the play-by-play broadcast of their favorite team last year. Some swithced cable providers, others found a way to catch the games online. Buy that all changes this year. Comcast inked a deal with 21st...
Facebook Grows As Dominant Content Sharing Destination
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed up to analyze social sharing between December 2015 and June 2016,...
BAM’S 19th Bammiversary.
We are Bamily. Jeanne, Julie, Christina, Ann and me. You're like family to me. And Andy, Dave, Marty, Mario and Diane, your support is always appreciated. And our partners... Carl, Mike, Dick, Ramon, Jorge, Jim and so many more. And our media partners, TV, cable,...
Why Our Agency Runs on Macs. And Always Will.
Like every business in today's digital marketplace, Bob Abbate Marketing relies on computers to get the job done. Perhaps more than others. Our Macs are more than productivity tools. They are creative tools. Virtually every strategy, idea, schedule, TV spot, radio...
ADWEEK: $1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever
One day before the games even begin, NBCUniversal has already set an Olympics record with more than $1.2 billion in national ad sales, which includes broadcast, cable and digital advertising. It's said to be the most by any network for any media event in U.S. history....
How Consumers Rely on Mobile to Meet Their Needs
Every day, people rely on mobile devices to manage their lives. Is your brand with them during those micro-moments, when they are making purchasing decisions?
Facebook to Show Ads to Non Users
The social network is expanding its Audience Network to allow marketers to reach all internet users who visit websites or mobile apps that are in its entire ad network. Previously it allowed them to reach only Facebook users. People who are not Facebook users can opt...
17 Reasons Why People Listen to AM/FM Radio.
(NOTE: this content has proved to be very popular since we posted in back in 2016 that we have now published an updated version of it here.) Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the...
How Do “Overlooked” Gen Xers Feel About Advertising?
Gen X is the most influential generation, says Yahoo in a new study, but it’s also somewhat forgotten about, as America’s “middle child”. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo delves...
So What’s YOUR Story?
Inside every good product or service, there's a story waiting to be told. It takes vision and creativity to uncover that story, to tell that story. Don Draper's pitch for the Kodak Carousel is a great example. His pitch was compelling and overflowing with emotion....
Billboard HITS and MISSES
I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the...
Do You Hear that Train a’Comin?
Blockbuster Video had 9,000 stores and 60,000 employees and $5.9 billion in revenues at their peak in 2004. Then the installation of cable modems made streaming video possible. Blockbuster filed for bankruptcy protection on September 23, 2010.* Technology is a freight...
Will Cord Cutting Doom TV as We Know It?
The short answer... not any time soon. But... 2.5 percent of TV households dropped their cable service in 2015. That number was 2.3 percent in 2005 and 1.5 percent in 2010. But TV is still where the mass market is, especially if you want to reach consumers watching...
Cable vs. Broadcast TV Advertising
Targetability vs. lower cost per person reached? Frequency? Reach? Geography? These are just some of the factors we analyze when making media decisions for our clients. The planning process is perhaps the most critical step in the ultimate success of an ongoing media...
Google Partners Digital Marketing Presentation
Recently, Bob Abbate Marketing and Google presented a special free Google Partners seminar on online marketing in our office here in Bridgeport. For those local business folks that attended, it was a great opportunity to learn from experts from Google and Bob Abbate...
Digital Advertisers Focus on Branding in 2015
Conventional wisdom says that businesses use digital advertising to move products and sell services. But as the marketing/advertising norms continue to morph, we see that changing. It's not that we're no longer using digital ads to move product any longer, it's...