If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink: Reddit didn’t actually purchase a national...
What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to...
NOTE: Read this post to the end to discover how to get a free 30-minute marketing consultation with BAM. Planners are winners. If your company is heading into 2021 without a marketing plan, you’re at a distinct disadvantage. A well-strategized plan defines your...
This question gets bandied about quite often. Why should we hire a marketing firm? “We don’t need one, we have Mary. She can handle it.” “I like negotiating with all the media reps. I always get what I want.” “We can make our own commercials. It’s cheaper.” If you...
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues...
Welcome to this week’s video episode of 2 Minutes To Better Advertising! In this episode, we’re discussing BRANDING, or as we say at BAM, how to boldly build better brands. Branding is so much more than just a logo. A good brand strategy will help you...
