For me, silence is deafening. I simply cannot work or concentrate if I don’t have music playing. My personal library of over 5,000 tracks is in the cloud, available to me wherever I roam. On top of that, I divide my listening time between my Sirius/XM...
Change is in the air in Hartford this morning, as Connoisseur Media flipped Oldies/Adult Hits WDRC (102.9 DRC)/HARTFORD to Classic Rock as “The New 102.9 THE WHALE, HARTFORD’s only Classic Rock station,” featuring artists such as LED ZEPPELIN, PINK FLOYD,...
Honesty is such a lonely word Everyone is so untrue Honesty is hardly ever heard And mostly what I need from you. “Honesty” by Billy Joel. Brand authenticity is king. New studies issued by Mindshare North America and Cohn & Wolfe add to that...
This post is meant for our clients, and certainly not for their competitors. It’s about your story (the one we tell in your advertising.) It’s about you company’s culture. And it’s about the customer experience you deliver. Here at BAM,...
Attention marketers: it’s time to wake up and start showing some love to the baby boomers! Nielsen estimates found that less than 5 percent of brand advertising is geared toward them. However, recent surveys show that the 55-64 age group outspends the average...
Imagine this. What would you say if I offered you this deal. I’ll allow you and your brand into a special place. When you’re in this place, you’ll be able to deliver your brand message to a captive audience. More than half of all Americans will be...
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred, per J.D. Power, with the former comprising 26% share of sales and the latter 24%...
Say you’re a large, multinational corporation. Or a giant petroleum company. Or maybe a pharmaceutical conglomerate. And you need a feel-good branding message. Well, here you go. Just slap your logo on the end of this and you’re all set!...
I’m not a big fan of celebrity endorsements in advertising. Especially when the endorser is a musical or cultural icon. But I’m kind of intrigued by the latest endorsement. This one is from beyond the grave. Ol’ Blue Eyes had a love affair with Jack...
At 8 p.m. on Feb. 9, 1963, an unheard-of 60% of American TVs were tuned to CBS. I was one of them. It was one of those moments in my life that I can recall just like I’m watching a video of it. My family and I were visiting my aunt, uncle and cousins in Middle...
