Recently I read an article about one topic that we talk with our clients about on a regular basis. A smart media mix! Here at Bob Abbate Marketing we promote a media mix that includes traditional media as well as social/digital media. Through this mix of media,...
More than half (55%) of American adults still say they turn to TV for news about current events, with Fox News Channel as the leading source, according to a new poll by Gallup. Of those 55%, 26% simply said television or TV news while 8% said Fox News, 7% identified...
Value At The Core Of Advertising I read an article in yesterday’s New York Times that make me stop and think. Have today’s packaged goods companies and their Madison Avenue agencies become so detached from the American consumer that they have forgotten...
I’m not big on advertising awards shows and competitions. So many of the ads that are entered seem to have been created purely to win awards. The ads we create are created to get results. Our budgets have no room for fluff. But this ad, this ad is different....
We recently made a media recommendation to one of clients for an initial run of commercials on Pandora. Pandora was projecting lots of impressions for us, all concentrated exclusively in the client’s marketing area, and at a reasonable CPM. The idea of seeing...
… same as the old boss? With apologies to The Who, we hope so! Westport CT based Connoisseur Media is now the proud new owner of some of our favorite local radio stations. Connoisseur’s deal to purchase WEZN (Star 99.9), WPLR, WFOX (95.9 The Fox), and a...
I’m thrilled to see that Google is honoring cinematic title designer superhero Saul Bass in today’s Google Doodle. Bass is the genius behind some of Hollywood’s best movie intros. Today’s video Doodle features designs that echo the following...
It happens all the time. Really. Whenever I’m out and about at a social event, dinner, fundraiser, etc. When the conversation turns to “So Bob, what do you do? “Oh, I’m in the advertising business. I run an ad agency.” Inevitably…...
The city of Oakland, California is coming back, however the city suffers from a nasty litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter...
I saw this post on RBR this morning (RBR is a radio trade website). Although written for radio broadcasters, it makes a point that we’ve seen developing over the last few years, that the Hispanic population is growing, and, in many markets, it can be...
