This year it’s Pantone 18-3838, also known as Ultra Violet. Heres why it matters: Colors can be synonymous for the brands they represent, like Tiffany Blue, or Coca-Cola Red. This is important because having a color palette a company can identify with helps...
Early in my career, a powerful and successful New York City retailer said to me “Bob… retail ain’t for wimps.” He was my Yoda, and I was a young Jedi, and he taught me how to “use the force.” My decade as a retailer in the consumer electronics and appliance...
I recently read a post on Hubspot titled “9 Proven Tactics of a Successful Local Facebook Marketing Strategy.” The post outlines some Facebook marketing strategies that local businesses can use to drive traffic. After reading this post, I stopped and...
1. Make sure your web site is fast These days, nothing is worse than waiting for a site to load like you’re on a dial up modem. Especially when you’re waiting to buy something, speed is mission critical. The information age has produced a whole generation of...
Whereas, today, the 15th of November A.D. 2017, we’ve got so much to be thankful for here at BAM. Whereas, BAM has assembled what is, without a doubt, THE most talented, knowledgeable and dedicated team of advertising and marketing professionals. Whereas, BAM is...
For people who think that art is a superfluous luxury, check out these ingenious 3D illustrations, designed to slow down traffic and keep pedestrians and drivers safe. In this story from Artnet News, artists around the world have created arresting images to help...
I recently ran across the results of a very interesting survey. It is interesting to me because much of the results compare with what we’re seeing here at Bob Abbate Marketing. Social media ads are rocking results for our clients. Our social media ads have been...
ABC drew its lowest Oscar viewership in nine years. The Oscars award ceremony pulled in an average 32.9 million total viewers, according to Nielsen data, which was down compared with last year’s 34.4 million viewers. Though the broadcast has been slipping in...
Retail industry sales (excluding automobiles, gas stations, and restaurants) in the US will increase by somewhere between 3.7% and 4.2% this year, forecasts the NRF, which also expects an increase of 8-12% in non-store sales. Both figures are up from similar...
When deciding which local businesses to patronize, consumers choose ones they know and trust. If you’re a marketers looking to help your business cultivate a strong image within your local community, how can you come across as authentic, believable and local? If...
